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📈 ProtectSmart Marketing Dashboard

Real-Time Marketing Performance + ROI Intelligence

Monitor and optimize all marketing channels — including social media, SEO, PPC, SEM, content, and referral partnerships — while aligning performance data with ProtectSmart's sales, claims, and sign-ups.

🧭 Executive Snapshot

2,847
+23% vs last month
🔥 Total Leads This Month
1,234
+18% vs last month
💳 New Plan Purchases
567
+12% vs last month
📦 Claims Filed by New Customers
4.2x
+0.3x vs last month
📊 Marketing ROI by Channel
$47
-$8 vs last month
⌛ Average CAC
TikTok Gaming
847 conversions
🚀 Top Performing Campaign
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📱 Social Media Performance

Track organic and paid performance across all social platforms

127K
+4.2K this month

Instagram

Engagement Rate 8.4%
Reach 2.1M
Ad Spend $3,240
89K
+8.7K this month

TikTok

Engagement Rate 12.1%
Video Views 4.8M
Ad Spend $2,890
24K
+1.2K this month

LinkedIn

Engagement Rate 5.8%
Reach 180K
Ad Spend $1,540
95K
+2.8K this month

Facebook

Engagement Rate 6.2%
Reach 1.4M
Ad Spend $4,120
45K
+3.4K this month

YouTube

Engagement Rate 7.9%
Watch Time 2.1M min
Ad Spend $1,890
32K
+1.8K this month

Twitter (X)

Engagement Rate 4.3%
Impressions 890K
Ad Spend $980

Detailed Social Media Metrics

Platform Followers Engagement Rate CTR CPL Leads
Instagram 127,000 8.4% 3.2% $12.80 253
TikTok 89,000 12.1% 4.8% $9.60 301
LinkedIn 24,000 5.8% 2.1% $18.40 84
Facebook 95,000 6.2% 2.8% $14.20 290
YouTube 45,000 7.9% 3.5% $11.20 169
Twitter (X) 32,000 4.3% 1.9% $22.80 43
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🔍 SEO Performance

Monitor organic search performance, keyword rankings, and website visibility

47,392
+12.5% MoM

Organic Traffic

68
+3 this month

Domain Authority

1,247
+89 new rankings

Total Keywords

2,847
+156 new links

Quality Backlinks

Top Performing Keywords

Keyword Position Change Traffic Volume Difficulty
protect laptop after purchase 3 ↑2 1,247 8,900 42
tech protection without warranty 5 ↑3 892 5,400 38
full device refund coverage 7 ↑1 634 3,200 45
best tech protection plans 12 ↑4 445 6,700 52
student device protection 8 ↑5 387 2,100 35

Top Landing Pages

/why-protectsmart
12,847 sessions
2.3%
bounce rate
/claims-process
8,934 sessions
1.8%
bounce rate
/blog/avoid-depreciation
7,234 sessions
4.2%
bounce rate

SEO Goals & Progress

Organic Traffic Growth 85%
Target: 50K monthly organic visits
Top 10 Keywords 60%
Target: 25 high-value keywords in top 10
Domain Authority 68%
Target: DA 80+

💰 PPC / SEM Performance

Monitor Google Ads, Bing Ads, and paid search campaign performance

$18,420
Budget: $22,000

Total Ad Spend

8.4%
+1.2% vs last month

Conversion Rate

$52.80
-$8.20 vs last month

Cost Per Acquisition

6.2%
+0.8% vs last month

Click-Through Rate

Active Campaigns Performance

Campaign Platform Spend Clicks CTR CPC Conversions CPA
Tech Protection - Exact Match Google Ads $6,240 1,847 7.2% $3.38 156 $40.00
Device Coverage - Broad Match Google Ads $4,820 2,134 5.8% $2.26 127 $37.95
Student Tech Plans Bing Ads $2,890 1,245 6.4% $2.32 89 $32.47
Laptop Protection - Phrase Google Ads $3,140 1,567 6.9% $2.00 98 $32.04
Warranty Alternative Google Ads $1,330 678 5.1% $1.96 34 $39.12

Top Performing Keywords

protect laptop after purchase
Exact Match • Position 1.2
$38.20
CPA
full device refund coverage
Phrase Match • Position 2.1
$42.80
CPA
tech protection without warranty
Broad Match • Position 3.4
$45.60
CPA
student device protection
Exact Match • Position 1.8
$29.40
CPA

Geographic Performance

California
2,847 conversions
$41.20
CPA
New York
1,934 conversions
$48.60
CPA
Texas
1,623 conversions
$39.80
CPA
Florida
1,234 conversions
$44.20
CPA

Device Performance

64%
Desktop
CPA: $45.20
28%
Mobile
CPA: $52.80
8%
Tablet
CPA: $38.90
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📝 Content Marketing Performance

Track blog performance, video engagement, and lead generation

Blog Performance

Total Views 89,247
Avg. Time on Page 4:32
CTA Clicks 1,847
Leads Generated 234

Video Performance

Total Views 234,892
Avg. Watch Time 2:18
Engagement Rate 12.4%
Click-Through 8.9%

Lead Magnets

PDF Downloads 1,234
Checklist Downloads 892
Guide Downloads 567
Conversion Rate 15.2%

📬 Email & SMS Campaign Performance

Email Campaigns

24.8%
Open Rate
3.2%
Click Rate
Welcome Series 34.2% Open
Claim Reminders 28.9% Open
Feature Updates 21.4% Open

SMS Campaigns

89.4%
Open Rate
12.1%
Click Rate
Claim Alerts 94.2% Open
Policy Updates 87.6% Open
Promotional 82.1% Open

🛠 Funnel & Attribution Tracking

Conversion Funnel

Traffic
47,392
Landing Page Views
18,947
Pricing Page Views
8,234
Sign-ups
1,247

Attribution Model

First-Touch Attribution Organic Search 34%
Last-Touch Attribution Paid Search 42%
Multi-Touch (Linear) Social 28%
Time-Decay Model Email 18%

🧠 AI-Enhanced Insights

Smart Recommendations

TikTok Optimization
Increase TikTok ad spend by 40% for Game Console category - projected 25% lift in conversions
Regional Targeting
60% of New York visitors drop off at claim step - consider geo-specific retargeting campaign

Performance Alerts

Traffic Drop Alert
Organic traffic down 12% this week - check for technical SEO issues
Conversion Spike
Claims submissions up 34% from Instagram - scaling opportunity detected

Predictive Analytics

Next Month Forecast
Predicted 3,200 new customers based on current trends and seasonality
Budget Optimization
Shift $2,400 from Facebook to TikTok for 18% better ROI next quarter

📌 This Month's Goals vs. Current Performance

Monthly Lead Target 2,847 / 3,000
94.9% Complete
Customer Acquisition Cost $47 / $50 target
Under budget by $3
Marketing ROI 4.2x / 4.0x target
🎉 Exceeding target by 5%
Conversion Rate 8.4% / 8.0% target
🎉 Exceeding target by 5%
Organic Traffic Growth +12.5% / +10% target
🚀 Exceeding target by 25%
Customer Lifetime Value $284 / $300 target
94.7% Complete
4/6
Goals Achieved
+18%
Avg. Performance
A+
Overall Grade