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Est. 2014 • Protecting 100,000+ Devices

Who We
Are

"Tech protection built on trust, value, and simplicity."

At ProtectSmart, we believe your valuable devices deserve more than basic coverage. We've reimagined device protection to be transparent, fair, and surprisingly simple.

Transparency

No hidden fees, no fine print surprises. What you see is exactly what you get.

Fairness

Full purchase value coverage means you get back what you paid, not what it's "worth" today.

Innovation

Cutting-edge technology meets old-school customer service for the best of both worlds.

Our Journey

Our Story

From a simple idea to protecting thousands of devices worldwide

2014

The Beginning

ProtectSmart Launch

Founded with a simple mission: make device protection fair and transparent. Launched with full purchase value coverage - a first in the industry.

2014

The Beginning

ProtectSmart Launch

Founded with a simple mission: make device protection fair and transparent. Launched with full purchase value coverage - a first in the industry.

2020

Major Growth

25,000 Devices & $8M Claims Paid

After 6 years of steady growth, we reached significant milestones with 25,000 protected devices and over $8 million in full purchase value claims paid to satisfied customers.

2020

Major Growth

25,000 Devices & $8M Claims Paid

After 6 years of steady growth, we reached significant milestones with 25,000 protected devices and over $8 million in full purchase value claims paid to satisfied customers.

2023

Excellence

75,000 Devices & 4.9★ Rating

Achieved 4.9★ rating across all app stores with 75,000 protected devices and over $18 million in claims paid. Customers praised our transparent process and lightning-fast approvals.

2023

Excellence

75,000 Devices & 4.9★ Rating

Achieved 4.9★ rating across all app stores with 75,000 protected devices and over $18 million in claims paid. Customers praised our transparent process and lightning-fast approvals.

2025

The Future

100K+ Devices & Global Expansion

Over 100,000 protected devices and $25+ million in claims paid. We're expanding internationally and launching AI-powered claim processing for even faster service.

2025

The Future

100K+ Devices & Global Expansion

Over 100,000 protected devices and $25+ million in claims paid. We're expanding internationally and launching AI-powered claim processing for even faster service.

Meet Our Team

Leadership
Team

Meet the visionaries behind ProtectSmart's innovative approach to device protection

Lawyer or real estate agent make consultation for client. Mature Latin business man and European business woman discussing project on laptop sitting at table in office. People work together, vertical.
CEO & Founder

Alexandra Chen

Chief Executive Officer

"Device protection shouldn't be complicated. With 15+ years in fintech and insurance, I founded ProtectSmart in 2014 to bring transparency and fairness to an industry that needed disruption."

Multicultural group of professionals showcasing their teamwork and success in a modern office. The colleagues are dressed in business casual and looking at the camera looking happy.
CTO

Marcus Rodriguez

Chief Technology Officer

"Technology should serve people, not confuse them. I lead our engineering team to build the most intuitive claim processing system in the industry."

Young happy executive manager holding business meeting with her coworkers in the office and looking at camera.
CCO

Sarah Mitchell

Chief Customer Officer

"Every interaction matters. I ensure our customers receive the exceptional service they deserve, from enrollment to claim resolution."

What Drives Us

The principles that guide every decision we make

Customer First

Every decision starts with what's best for our customers

Innovation

Constantly improving and simplifying the experience

Trust

Building lasting relationships through transparency

Media Coverage

Press & Media

See what industry leaders and media outlets are saying about ProtectSmart

"ProtectSmart is revolutionizing device insurance with transparency and customer-first approach"

TechCrunch featured ProtectSmart as one of the most innovative insurtech companies of 2024, highlighting our full purchase value coverage model and lightning-fast claim processing.

— TechCrunch | March 2024

Featured In

TechCrunch
Forbes
WIRED
Business Insider
The Verge
Mashable
"Finally, a device insurance company that actually puts customers first. The transparency is refreshing."
Forbes January 2024
"ProtectSmart's AI-powered claim processing sets a new standard for the insurance industry."
WIRED February 2024

Press Kit

Media Resources

Download our complete media kit including high-resolution logos, executive photos, company facts, and product screenshots.

Awards

Recognition

Best Insurtech Innovation 2024
Customer Choice Award 2024
Top Rated App 2024
Customer Love

Testimonials
Wall

Real stories from real customers who trust ProtectSmart with their valuable devices

4.9
from 8,247 reviews
"Best decision I made for my MacBook. When it was damaged, I got the full $2,800 back in 36 hours. No questions, no hassle. Incredible service!"
EJ
Emily Johnson
Graphic Designer
"My gaming setup was worth $4,200. House fire destroyed everything. ProtectSmart covered it all. Amazing support during a tough time."
MC
Mike Chen
Software Developer
"Finally, device insurance that isn't a scam. Crystal clear terms, fair pricing, and they actually pay out what they promise."
SD
Sarah Davis
Marketing Manager
"Dropped my iPad Pro. Thought it was game over. Filed through the app, approved in 3 hours, money in my account next day. Unreal!"
AL
Alex Lopez
Content Creator
"Transparent pricing, no hidden fees, and they honor their promises. Wish all insurance was like this. Highly recommend!"
JW
Jennifer White
Business Owner
"Customer service is outstanding. They walked me through everything and made the claim process so easy. Five stars!"
TR
Tom Rodriguez
Photographer
98%
Customer Satisfaction
18hrs
Avg Response Time
99.8%
Claim Approval Rate
$25M+
Claims Paid Out
Join 100,000+ Protected Users

Join Thousands
Who Trust ProtectSmart

Ready to protect your valuable devices with full purchase value coverage? Join the thousands who've already made the smart choice.

No Hidden Fees

Crystal clear pricing

48hr Claims

Lightning fast processing

Full Value

100% purchase price

4.9★ Rated

Customer favorite

8,247
Happy Reviews
$25M+
Claims Paid
100K+
Devices Protected
11
Years of Excellence